Panache Cycling Sports to Represent Felt

CEO of Panache Cycling Sports Ltd, Jon Watkin has announced that he has joined the Felt Bicycles sales team in Canada to support independent dealers in Western Canada.

The news comes on the heels of the recent announcement of Felt's new ownership and laser-focused strategic direction.

Read more here: https://www.bike-eu.com/51194/felts-new-strategy-dealer-partnerships-and-pure-performance

"This is such exciting news for me from both a personal and professional level." said Jon Watkin. "Felt has such a rich history of success from Tour de France stage wins, Olympic / World Championship medals, to multiple podiums and wins at the Ironman World Championships. They are also a major player in the North American Road and Gravel Racing Scene. I am so looking forward to doing my part to help create more winners with our retail partners and to help promote the brand to a higher level."